It is time to get your surfboards waxed, sunscreen packed and wine glasses polished as the New Generation Hunter Valley winemakers are getting ready to embark on an epic two-week, east coast Austalia road trip they're calling "Not Your Usual Caravan of Courage".
With six top Hunter Valley winemakers, 10 locations, 20 events and dinners, 2000 kms covered and a whole lot of fun and frivolity, this road-trip is set to be a once in a life time experience. If this little 'surfari' doesnt bring Hunter Valley wines into the top of minds and onto the palates of the Australian consumer, who knows what will!
If you didn't already know, the New Generation Hunter Valley are group of six like-minded Hunter Valley Winemakers who decided to form and alliance with a difference over a beer at their local pub. David Hook (David Hook Wines), Andrew Thomas (Thomas Wines), Rhys Eather (Meerea Park), Nick Paterson (Mistletoe Wines), Mike De Iuliis (De Iuliis Wines) and Andrew Margan (Margan Family Wines) are all as fun loving larikans as they are passionate winemakers - all wanting to make a splash in the Australian wine industry and make drinking Hunter Valley wines, particularly Semillon and Shiraz, sexy.
But this time, they are packing their budgy smugglers (well, boardies!) and taking their wines to the masses. Kicking off in Melbourne on May 4th 2011, they'll be travelling north bound and stopping off at major coastal towns and cities such as Sydney, Newcastle, Coffs Harbour, Port Macquarie, Byron Bay, Gold Coast, Brisbane and finally culminating at the Audi Noosa Food and Wine Festival on May 13th-May 15th where they are featured celebrities in the international lineup.
Consumers, trade and media will have the opportunity to follow the "Not Your Usual Caravan of Courage" adventure online through Facebook as well as on their soon to be launched website, and by attending a whole bunch of 'Not your Usual...' Wine Tastings and Wine Dinners in beach-side venues along the way.
More information on dates, event venues and where to buy tickets to the "Not Your Usual..." events are soon to be released via www.facebook.com/newgenerationhuntervalley - become a fan today as tickets are limited.