Monday 26 July 2010

A Bumper List Of Sponsors For Melbourne’s Premier Food

A stellar line up of sponsors will this year support Brand Events in making Taste of Melbourne 2010 the best ever. Presenting Rights sponsor, HSBC, The World’s Local Bank will this year host an exclusive and stylish enclosure for ticketed VIP’s. They will feature live entertainment with various premium food and drink tastings throughout the event.

In addition, HSBC Customers will have the opportunity to take advantage of a private HSBC inner sanctum within the VIP Lounge. HSBC sees great synergy with Australia’s food culture as like the bank both are defined by global influences underpinned by local expertise and knowledge.

Visa Platinum, Taste of Melbourne’s preferred payment partner has also joined the prestigious ranks of Major Sponsors. Long time partner All Clad will provide essential pots, pans and skillets and Chef’s Hat will contribute the implements that enable chefs to produce their sublime tastes.

Smeg, the personal choice of many leading chefs will provide induction cooking units for all restaurant kitchens; Smeg will also host designers, architects and media in a private VIP lounge space featuring Smeg's famous retro FAB fridges in myriad colours and selected signature appliances from Smeg's Linear range.

Smeg stoves and their state of art refrigerators will also be operating in the Australian Gourmet Traveller Taste Kitchen; special and boutique wines will be sniffed, swirled and sampled in the Gourmet Traveller WINE Theatre; both areas will be hosted by the respective magazines editors and senior staff. The chef’s table offers opportunities to get up front and personal with your favourite chef.

S.Pellegrino and Acqua Panna will not only hydrate and refresh Taste guests; they will revitalize the chefs preparing food for an estimated 20,000 attendees.

Taste of Melbourne Event Director, James Cregeen, commented: “I’m proud to announce such a high calibre sponsor list for Taste of Melbourne 2010. This level of sponsorship has allowed us to extend this year’s Taste of Melbourne up into the mezzanine level of the REB.”

Australian Gourmet Traveller Editor Anthea Loucas commented “We are again delighted to be involved in Taste of Melbourne, one of my favourite food events of the year. The diverse group of restaurants and chefs combined with this unique format promises to deliver a fun, action-packed forum for all lovers of food and wine.”

The historic Royal Exhibition Buildings will be brought to life by Melbourne’s leading floral architects – Flowers Vasette. Other Taste of Melbourne sponsors and partners include The Age, SBS, Melbourne Central Sky Lounge and Food Wine Sleep.

About Taste of Melbourne
Now in its third year, Taste of Melbourne is the city’s premier restaurant festival offering three signature dishes from twelve of Melbourne’s best and hatted dining venues. This is accompanied by Australia’s best producers of gastronomic and gourmet goodies.

Tickets start at $27.50 and can be purchased by calling Ticketek on 132 849 or visiting

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