Thursday 1 December 2011

Plunkett Fowles Launches its New 490 Metres Wine Range

Seriously Approachable Wines with a Fresh Design

Plunkett Fowles 490 metres wine range are seriously approachable wines that have been launched with new labels and additional varieties including Chardonnay, Sauvignon Blanc*, Pinot Noir and Shiraz.

Matt Fowles, Chief Executive said: "We think the new label increases the visibility of 490 metres wines for existing customers and those wanting to explore the best of central Victoria's wine. The addition of new varieties to our 490 metres range also provides people with greater choice at this price point."

Design wise, a topographic map of the Strathbogie Ranges underpins the labels across all Plunkett Fowles core range of wine, including 490metres.

Matt Fowles said: "We think the contours of the map are a bit like the fingerprint of Mother Nature, visually displaying the landscape in which the vines grow and the wines are made - a vital piece of information that is inextricably linked to quality and elegance of our wine."

The name for the 490 metres range was inspired by the height at which Plunkett Fowles winery sits in the cool, elevated plains of the Strathbogie Ranges - 490 metres above sea level. On the label this is displayed visually by a line intersecting a slope at the precise height and location of the winery.

490metres RRP $14.95

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