Monday 23 November 2015

Drink red wine at room temperature, right? No.

No Australian Drinks Warm Beer, So Why Are 82 Per Cent of Us Drinking Red Wine Too Warm?

In a recent IPSOS study conducted by Taylors Wines, 8 out of 10 Australians are drinking their red wine 'at room temperature'. While this may seem like normal behaviour, our warm Australian climate is actually having a negative impact on the flavour of our favourite shiraz, pinot noir or cabernet sauvignon.

The temperature of an average Aussie home, particularly in summer, ranges between 22˚C-24˚C, and according to industry experts, including the Court of Master Sommeliers, serving a red wine at this temperature robs it of its finesse and flavour. This antiquated advice of drinking red wine at 'room temperature' originates from medieval French drawing rooms which were closer to a chilly 14˚C-16˚C.

White wine isn't exempt from the harsh Australian sun either. While nothing may seem more refreshing than a crisp glass of riesling poured straight from the fridge, chilling a white wine too cold can mask its flavours and aromas, making its acid flavours more pronounced. In a recent Wine Intelligence survey commissioned by Taylors Wines, 77 per cent of Australians enjoy a cool glass of white fresh from the fridge, while 21 per cent even serve it directly from the freezer.

This means approximately 406,825 bottles of red wine and 436,615 bottles of white wine each day are inadvertently being consumed at the incorrect temperature. (1)

Taylors Wines third generation Managing Director Mitchell Taylor says this is a dilemma that affects most Australian wine drinkers, they just don't know it yet.

“Temperature is a vital piece in making sure wine is enjoyed at its very best. While our winemakers take great care to ensure our wine is of utmost quality and value, the warm Australian climate is not so great for storing and drinking wine,” Mitchell said.

“It's an issue that most wine lovers don't know is having a massive impact on their enjoyment and appreciation of wine.”

While expensive high-tech wine fridges and thermometers can be used to control and monitor a wine's temperature consistently, most Australians don't have access to this equipment, so Taylors have found a solution to wine drinker's temperature troubles with their latest label innovation.

Now featured on the back of Taylors Estate and Promised Land ranges is the Optimum Drinking Temperature Sensor – a temperature sensor which uses thermo-chromatic ink technology that changes colour depending on the temperature of the wine, turning green when the white or sparkling wine is just right to pour, and turning fuchsia for the red wines.

This is the first time the technology has been used in educational application, allowing wine drinkers to know when their wine is at the best temperature to enjoy, depending on the variety.

Taylors' wines can now be enjoyed
at their correct temperature
“Using insights and research into Australian wine drinking habits, we're excited to share a simple way for wine consumers to know when their wines are just right to drink,” Mitchell said.

According to Taylors Chief Winemaker Adam Eggins, he suggests putting a red wine in the fridge 30 minutes prior to serving. This will give the wine time to chill to the optimum drinking temperature, turning the back label's small seahorse sensor to a bold fuchsia colour.

As for whites, Adam suggests pulling a white wine from the fridge 30 minutes prior to opening and enjoying as this will give the wine enough time to warm up, opening the wines aromas and unique flavours.

The Taylors Estate range of wines are available for RRP $20. The Taylors Promised Land range are available for RRP $15. Both ranges are available at all good liquor retailers throughout Australia and online at

For more information about Taylors new Optimum Drinking Sensors, visit

Instagram: @taylorswines
Twitter: @taylors_wines

(1)Nielsen ScanTrack Liquor data to 23/08/15, ABS Apparent Consumption of Alcohol, Australia 06/05/15, IRI-Aztec Liquor Outlook data to 05/07/15

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